PowerBar takes new flavour on tour de France

US sports nutrition brand PowerBar has launched a new flavour of its PowerGel for the European market, coinciding with its sponsorship of the Tour de France.

US sports nutrition brand PowerBar has launched a new flavour of its PowerGel for the European market, coinciding with its sponsorship of the Tour de France.

PowerGel 'Caffeinated Green Apple' contains 50 mg of caffeine and 28mg of carbohydrates, like the version currently available on the US market, 'Tangerine Double Caffeine'. It also contains antioxidant vitamins C and E, electrolytes and PowerBar's proprietary blend of essential amino acids.

Caffeine, derived from guarana for the PowerGel product, is thought to stimulate the central nervous system and reduce psychic fatigue symptoms in athletes. Some evidence also suggests that caffeine encourages fat burning, reducing the burden on the body's glycogen reserves.

PowerBar PowerGel was developed in 1996 for athletes in endurance disciplines. It contains a highly concentrated form of carbohydrates in liquid form, to increase absorption. Essential branched-chain amino acids protect against muscle loss during long-lasting stress, claims PowerBar, the leading sports nutrition brand on the US market and one of the first to develop energy bars.

The PowerGel is packaged in a flexible pouch for consumption on-the-go. The recommended retail price for PowerGel Caffeinated Green Apple is €1.75.

PowerBar is supplying 30,000 PowerGels and 30,000 of its energy bars for the Tour de France.