New look for Degussa products

Related tags Degussa bioactives Degussa

Degussa BioActives creates new logos for two key supplement
products in a bid to increase brand recognition.

Degussa BioActives, the supplier of health ingredients for the food and dietary supplement industry, has launched new logos for its supplements Cholestatin and Arthred in a bid to give them greater brand recognition.

The new logos are the latest addition to Degussa​'s recent product-specific ad campaign, which will run in both business-to-business and retailer magazines.

"We are committed to differentiating ourselves in the market and to using ad materials to portray exactly what our ingredients can do for health,"​ said Wolfgang Schuett, vice president of marketing and sales.

The new Cholestatin logo portrays two green, splaying leaves - representing the source of the active ingredients, plant sterols. Cradled between the leaves is a red heart as a symbol of health.

The new Arthred logo features a black triangle with a red ball moving toward its centre, symbolising the joints. Blue lines trailing from the red ball indicate movement. Arthred's main ingredient, hydrolysed collagen, is an amino acid-based, natural cartilage support used to treat joint pain.

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