Yagua unveils cosmeceutical beverage
drinks range, which fits into the growing new category of
'cosmeceutical' products.
Dutch company Yagua has added a new variant to its functional drinks range, which fits into the growing new category of 'cosmeceutical' products.
The product, called Beauty Juicer, contains a blend of grapefruit, ginger and white cocoa and is enriched with collagen and aloe vera. The formulation is claimed to make the body younger from within, contributing to the revitalisation of skin, hair and nails.
It also helps support the growth of new body cells and is a food for 'the mind and mood', according to the firm.
Cosmeceuticals now represent up to 50 per cent of supplement sales in some countries, according to research firm Market Intelligence. The category is estimated to be worth €3.5 billion globally and one of the biggest areas of innovation in the wider nutraceuticals sector.
Yagua already markets a line of drinks with targeted functional properties. Yagua Green Machine has added aloe vera, calcium, magnesium, cholorphyll and vitamin B and is promoted as a recovery drink while Yagua Free Move contains collagen hydrolysate and glucosamine. It targets joint flexibility and more specifically Repetitive Strain Injury (RSI).
The company also has an energy-boosting drink, called Yagua Bio Active, a red juice with added guarana, green tea, ginseng and vitamins C and E.
