Herbal pick-me-up for Japanese market

Related tags Influenza Pharmaceutical drug Pharmacology

Japanese pharma firm Taisho Pharmaceutical has developed a tonic,
containing a cocktail of herbals and vitamins to boost energy after
illness.

Called ZENA F0-I, the product is described as a 'quasi-drug'. It incorporates seven types of herbal medicines including cistanche, peony, ginseng, and glycyrrhiza, and five ingredients typically found in western-style supplements, including taurine and vitamin B2 and B6.

The product is also recommended for pregnant or nursing women, despite evidence to suggest that ginseng can have negative effects on animal embryos.

The company is targeting seasonal demand for products that regenerate energy levels during the flu season.

It also claims that efforts to expand its market and acquire first-time users have lifted the number of young people and women buying and using its products.

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