Prolab unveils BodyShaping line
product line, announced last week by parent firm Natrol.
The range, which includes diet supplements with bone strengthening products, will be launched in conjunction with the ESPN fitness show, BodyShaping.
The BodyShaping supplements will be part of a new fitness program being promoted by the show, and available to consumers from today through the QVC channel.
"As ESPN2's longest running fitness program, BodyShaping has become a leading source of information and inspiration to fitness-conscious Americans," said Peter Leighton, Natrol's vice president of marketing.
The line is designed to support weight management and encourage a fit lifestyle along with a healthy calorie reduction and exercise program, according to the companies.
It includes a 'weight loss support multivitamin', said to help temporarily boost metabolism while supplying 23 vitamins and minerals, as well as thermogenic green tea.
Other products are TripleLean Triple Action Diet Formula, Omega-3 Glucosamine, which combines omega-3 fatty acids, glucosamine and chondroitin sulfate, and Tonalin CLA, to increase the ratio of lean body mass. There is also a balanced meal supplement in the form of a cinnamon oatmeal flavored shake mix.
"Healthy living is usually at the top of many New Year's resolution lists and we feel that this is an ideal time to introduce this new line of products to consumers nationwide," added John Kelly, QVC's vice president of marketing.
Natrol is currently refocusing its business on core vitamin supplements and last week said it will build a product development laboratory and pilot plant expansion to accommodate new product growth plans.
