Raisio to expand Benecol range in Poland

Related tags Western europe Europe European union

Finnish plant sterol maker Raisio has acquired a 25 per cent stake
in Polish dairy Obory that will allow it to launch new Benecol
products in the emerging market.

Poland has been defined a key growth area for Raisio​, which has been active in the Polish margarine market for 10 years.

The deal gives Raisio rights to sell Obory's products, as well as its range of Benecol brand cholesterol-lowering foods.

While Poland's population of 38.6 million may have lower purchasing power than west European nations, the country has heart disease mortality rates on a par with many north European nations.

Raisio's stake in the Polish firm could also help future business in neighbouring east European markets.

Obory is the market leader in drinkable, JOVI-branded yoghurts in Poland with turnover of around €12 million.

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