Unilever's Pro-Activ to be reimbursed by French insurer

By Dominique Patton

- Last updated on GMT

Unilever said yesterday that it had signed a deal with Maaf
Assurances that will see the French insurer reimbursing
policyholders for consumption of its cholesterol-lowering Pro-Activ

The move follows a deal struck with Dutch insurance group VGZ at the beginning of the year.

In both arrangements, policyholders can claim up to €40 a year to refund purchases of Pro-Activ margarine, yoghurt and milk products.

The recognition by insurance firms of the significant role played by cholesterol-lowering foods on reducing health risks is a considerable boost for the functional foods sector as a whole.

It is thought to be the first time that insurance firms have subsidises food rather than medicine.

The initiative also underlines the strong evidence behind foods containing plant sterols.

French paper Le Figaro​ said that Danone is discussing a similar deal with AGF Sante for its Danacol yoghurts, which may be finalised in early 2006. These products also contain plant sterols.

Related news

Related products

show more

Vegan Weight Management INNOBIO CLA TG

Vegan Weight Management INNOBIO CLA TG

INNOBIO Limited | 05-Nov-2018 | Technical / White Paper

INNOBIO® is announcing the launch of a new vegan CLA TG powder. It can easily be incorporated into a wide range of natural foods and supplements and is...

K2 for Heart Health? MenaQ7 Only Proven, Patented

K2 for Heart Health? MenaQ7 Only Proven, Patented

NattoPharma USA, Inc. | 22-Oct-2018 | Research Study

Vitamin K2 has earned media and the medical community’s attention due to a strong body of evidence showing it simultaneously supports bone and cardiovascular...

 Cannabidiol: Should you invest in it?

Cannabidiol: Should you invest in it?

The Whitehouse Consultancy | 17-Oct-2018 | Technical / White Paper

An increasing number of CBD containing products are appearing on the market and consumer interest in this substance is rising.

Omegavie® DHA algae Capsules

Omegavie® DHA algae Capsules

POLARIS | 23-Aug-2018 | Application Note

Omegavie® DHA algae capsules is a real opportunity to consume high-performing Omega-3 DHA 100% vegan, natural, sustainable, GMO- and allergen-free. Designed...

Related suppliers

Follow us

Featured Events

View more


View more