Raisio and ülker take Benecol into Turkey

By staff reporter

- Last updated on GMT

Related tags Nutrition

Raisio is bolstering the global presence of its Benecol brand,
cooperating with food group ülker to introduce cholesterol-reducing
yoghurt, drinkable yoghurt, milk and margarine products in Turkey.

The Benecol brand of plant-stanol containing products has become increasingly important for the Finnish functional foods company in recent years. Despite an overall slip in operating profits in Q1 2006 reported in May, strong demand for Benecol in Europe pushed up overall ingredients sales to €13.2m, from €11.3m in Q1 2005.

The latest deal should help boost its performance further, since "is expected to grow rapidly in the near future"​ - and Turkey is no exception, according to Raisio.

Leatherhead International estimates the global functional foods market to be worth US$16.1 bn in 2005, with growth of 9.5 per cent anticipated in the current year.

ülker is made up of 60 countries that together make it the biggest food group in the country. Its turnover is in the region of US$6bn, and since it is already a market leader in margarine (as well as biscuits, chocolate and flour), it is well positioned to make an impact.

Products sold in Turkey will be branded Kalbim Benecol.

Raisio's Benecol brand of plant stanols first saw the light of day 11 years ago. Now there are ten different types of Benecol products sold by 20 partners in 23 different global markets.

The company has not shied away from a challenge. This year it is also taking the cholesterol-lowering food concept into Russia, where there is very little awareness of the dangers of high cholesterol, yet heart disease statistics are exceptionally high.

Related news

Show more

Related products

show more

Prebiocran™, the new gut health solution

Prebiocran™, the new gut health solution

Content provided by Diana Food | 24-May-2023 | Research Study

Symrise is launching Prebiocran™, a 100% cranberry extract in powder designed to fit most of dietary supplement applications thanks to a low dosage: only...

Kalita®: taking bergamot extract to the next level

Kalita®: taking bergamot extract to the next level

Content provided by Giellepi SpA | 04-Apr-2023 | White Paper

Due to its cardiometabolic benefits, a number of bergamot extracts have been manufactured over the years using different extraction technologies aimed...

Related suppliers

Follow us

Products

View more

Webinars