NutraCea takes rice bran into Australasia

By staff reporter

- Last updated on GMT

Related tags Rice bran Nutrition Nutracea

NutraCea is moving in on opportunities for its stabilised rice bran
in the Australia and New Zealand functional food market, signing a
distribution agreement for its ingredients with Med-Chem.

The US-based company is a leader in stabilised rice bran, a naturally rich source of vitamins, minerals, and antioxidants that is normally discarded during rice processing.

Part of its aim is to initiate feeding programmes and enable the use of its technology by rice processors in developing countries so that local populations have access to the nutrition source. But expanding use in mainstream foods in developed countries, naturally great source of revenue - is clearly on its radar too.

It is expected that the Med-Chem agreement will prove a beneficial to NutraCea's worldwide growth strategy, since it has strong relationships with major food suppliers active in the region, including Masterfoods, Nestle and Frito-Lay.

Med-Chem, too, is positive about its association with NutraCea. Med-Chem business development manager Neshar Mohammed he expects it to "add value to [the company's] core health and wellness strategy that is targeted towards the food and nutraceutical markets in Australia and New Zealand".

Indeed NutraCea's offering will be in good company, in a health-oriented portfolio that also features flaxseed and lignans from Pizzey's milling, nutrient premixes from Fortitech, beta glucan from Cevena, and probiotic from Relax.

Related news

Show more

Related products

Activate the

Activate the "master metabolic regulator!”

Content provided by Gencor Pacific Limited | 18-May-2023 | Product Brochure

ActivAMP® is extracted from an adaptogenic herb, that contains a family of compounds that upregulate alarmins - including sestrins – which activate an...

Metabolic Health Starts in the Gut Microbiome

Metabolic Health Starts in the Gut Microbiome

Content provided by ADM | 10-May-2023 | White Paper

Emerging clinical evidence suggests that BPL1™ Probiotic and BPL1™ Postbiotic may effectively support aspects of metabolic health.



Content provided by BIONAP BIOACTIVE NATURAL PRODUCTS | 23-Mar-2023 | White Paper

MOROSIL™ is a standardized extract obtained from the juice of a unique cultivar of Moro red oranges (Citrus sinensis (L.) Osbeck). Thanks to the synergistic...

Related suppliers

Follow us


View more