Natural Nutrition buys complete control of supplement arm

The sale of the minority share by Turnaround Partners - a company specializing in improving financial performance - gives Natural Nutrition complete control of its supplement subsidiary. Interactive Nutrition is said to be Natural Nutrition's primary operating arm, with products including the antioxidant containing supplement Shield, a CLA supplement, as well as offering a range of proteins. A spokesperson from Interactive Nutrition was unavailable for comment prior to publication. Turnaround Partners chief executive Russell Kidder said: "We received a total consideration of $890,000 for our ownership in Interactive Nutrition, as we intend to focus our efforts on the turnaround, business growth, development and sales of alternative and clean technologies in the future. ​ ​"A substantial part of the consideration given by Natural Nutrition was paid in convertible securities owned by them in an alternative energy company, which was a great fit with our new business focus." ​ As part of the deal Natural Nutrition also divested "non-core assets"​ which were sought after by Turnaround Partners. Further details of these assets have not been disclosed, although Kidder labeled the deal a "Win Win for both companies." ​ Interactive Nutrition also specializes in sports supplements, and sells sports nutrition products in over fifteen countries throughout the world. Last November the firm announced it will manufacture a new vegetarian vitamin D line of products. The vitamin supplement will be in the form of soft gel caps containing 1,000 International Units of the vitamin.