Omega-3 supplements told to amend brain boosting claim

By Shane Starling

- Last updated on GMT

Related tags: Docosahexaenoic acid, Eicosapentaenoic acid

A UK supplements manufacturer has been rapped by the voluntary advertising watchdog over the name of its omega-3 product, ‘Brain Boosters’.

Healthspan Group was told by​the Advertising Standards Agency (ASA) the name implied a cognitive benefit that was not backed by available evidence and that a disclaimer stating the product had not been proven to boost brain function should be added to the name for any future promotional activity.

In its defense, Healthspan said it had sought regulatory advice about the product that was launched in March, 2005. The name had been trademarked.

Healthspan submitted scientific research into the effect of omega-3 on children's concentration and brain function and noted UK government interest in the area of omega-3 fortification for school children.

The company also listed a number of products that were making similar cognitive claims for children.


But the ASA decided that the evidence provided by Healthspan did necessarily correlate with the claims being made for Brain Boosters and so concluded the claim improved concentration and brain function’​ “had not been substantiated and was misleading.”

ASA concluded: “Because we had not seen evidence that demonstrated the efficacy of the product, we considered that the name 'Brain Boosters' was likely to mislead. Because the name Brain Boosters was a registered trademark we told Healthspan to include a disclaimer in future ads that made it clear that the product had not been proven to boost brain function. The ad must not appear again in its current form.”

The advertisement stated: "Don't forget the children... Brain Boosters. With your child or grandchild now back to school, give them the best possible chance to fulfil their potential by supplementing their diet with Omega 3. Ideal for children who dislike the taste of fish or have difficulty swallowing capsules, two delicious fruity Brain Boosters provide 180mg DHA and 120mg EPA for improved concentration and brain function".

Brain Boosters contains 180mg of DHA (docosahexaenoic acid) and 120mg of EPA (eicosapentaenoic).

Related news

Show more

Related products

show more

Vegan Weight Management INNOBIO CLA TG

Vegan Weight Management INNOBIO CLA TG

INNOBIO Limited | 05-Nov-2018 | Technical / White Paper

INNOBIO® is announcing the launch of a new vegan CLA TG powder. It can easily be incorporated into a wide range of natural foods and supplements and is...

 Cannabidiol: Should you invest in it?

Cannabidiol: Should you invest in it?

The Whitehouse Consultancy | 17-Oct-2018 | Technical / White Paper

An increasing number of CBD containing products are appearing on the market and consumer interest in this substance is rising.

Omegavie® DHA algae Capsules

Omegavie® DHA algae Capsules

POLARIS | 23-Aug-2018 | Application Note

Omegavie® DHA algae capsules is a real opportunity to consume high-performing Omega-3 DHA 100% vegan, natural, sustainable, GMO- and allergen-free. Designed...

Adulteration: Don’t Be Fooled, Know the Facts

Adulteration: Don’t Be Fooled, Know the Facts

Sabinsa: our innovation is your answer® | 09-Jul-2018 | Technical / White Paper

Increased knowledge and awareness of natural products has in turn increased their global demand. This well documented paper highlights various examples,...

Related suppliers

Follow us

Featured Events

View more


View more