The over-50s have peculiar nutrition needs that, increasingly, are being catered to by functional foods makers as Shane Starling found out at a recent conference on the subject in Amsterdam.
He spoke with chair, Dr Sian Astley, from the UK-based Institute of Food Research, after the event.
Manufacturers need to explore new product developments in health and wellness and functional categories in order to tap into the US baby boomer market, according to a report.
Israeli supplier Frutarom has launched a ‘proactive concept’ targeting baby boomers that couples condition-specific ingredients with product templates and marketing assistance.
A new study of consumers approaching their 70s indicates that the
spending habits of this powerful 'baby boom' consumer group are set
to shift - once again.