Wrigley SWOT analysis gives info for friends and foes

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Related tags: Generally accepted accounting principles, Marketing

A new SWOT analysis of the Wm. Wrigley Jr. Company from companiesandmarkets will give insights for potential partners and competitors, said the research company.

The report examines the company's key business structure and operations, and provides summary analysis of its key revenue lines and strategy, said companiesandmarkets.

Wrigley - recently acquired by Mars - recorded revenues of $5.4bn during 2007, and has an operating profit of $962.8 million during the same year. According to companiesandmarkets, Wrigley’s net profit was $632 million in 2007.

Related topics: Suppliers

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