Understanding ‘The Middle Years’

- Last updated on GMT

Related tags: Sterol

A seminar to be held in the UK in July will investigate those consumers in the 40 to 60-year-old age bracket who are starting “to think seriously about preserving or improving their health.”

The Food & Drink Innovation Network is the host of the event to be held on July 8 in Daventry, Northampton.

People in The Middle Years begin to, “experience a complex of symptoms such as weight-gain, insulin-resistance, diabetes, blood-pressure, cholesterol, painful-joints and slower thinking” ​and women face the menopause.

“This is a brand new look at a huge market where manufacturers are already active and plan to get even more involved,”​ the organisers said. “Soya, fish oils, oats, plant sterols, stanols, slimming and low GI products are already big sellers.”

For more information visit www.fdin.org.uk

Related topics: Suppliers

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