Dispatches from FIE

Provexis enjoys fruits of health claims victory

- Last updated on GMT

Related tags: Executive officer, Chief executive officer, European food safety authority

Provexis enjoys fruits of health claims victory
Provexis chief executive officer, Stephen Moon tells Shane Starling why becoming the first company to achieve an article 13.5 proprietary health claim has been such a boon to his company.

Moon relates how its share price jumped ten-fold days after the European Food Safety Authority opinion was issued in May, despite the fact that final wording for the blood circulation-benefitting claim is yet to be finalised by the European Comission.

The approval also helped the company win substantial capital investment and a seat at the R&D tables of some of the biggest food and beverage companies in the business.

Moon also explains the company´s scientific approach that won the approval for its Fruitflow tomato extract when many bigger and better funded companies failed.

Provexis will share their insights at the NutraIngredients Health Claims 2010​ conference to be held in Brussels on 10th December. In addition, ERNA and the likes of Danone and Unilever will discuss the regulation. For more information and to register, please click here ​ .

Related news

Show more

Related products

show more

Omega-3 & MenaQ7® K2: A Dynamic Duo

Omega-3 & MenaQ7® K2: A Dynamic Duo

Gnosis by Lesaffre USA | 15-Sep-2022 | Infographic

Omega-3 and Vitamin K2 as MK-7 have compelling health claims with validated mechanisms of action for the heart. But by balancing Calcium metabolism, K2...

Improve DOMS and Postexercise Lactate Accumulation

Improve DOMS and Postexercise Lactate Accumulation

Gencor-Pacific | 08-Sep-2022 | Clinical Study

Hydrocurc®’s clinical study suggests that a highly bioavailable curcumin may facilitate a quicker return to exercise training and/or allow a higher training...

Related suppliers

Follow us

Products

View more

Webinars