Frutarom launches slimming campaign

09-Dec-2009 - Last updated on 09-Dec-2009 at 11:59 GMT

Related tags Obesity Nutrition Frutarom

Flavour and ingredients company Frutarom has launched a slimming campaign based on what it describes as “highly effective but natural and clean label slimming products.”

The supplier said that its Frutarom goes slimming campaign promotes selected health ingredients and a combination matrix which allows manufacturers to create slimming products that suit one of three weight management strategies: Reducing food intake, reducing food absorption and improving fat metabolism.

Glycaemic response

The company added that its new slimming concept allows the creation of products with three forms of activity:

Reducing food intake by reducing the glycaemic response of products, suppressing appetite and achieving a prolonged feeling of satiety.
Reducing food absorption
Promoting fat burning, inhibit body fat formation and enhance physical endurance.

These activities can be combined using Frutarom’s portfolio of natural health ingredients to offer a combination of formulation possibilities, it continued. Company specialists can advise the clients about optimal dosage, applications, and regulatory affairs, said Frutarom.

Included in the campaign are the company’s products:

Finomate, a patented green mate leaf extract
FenuLife, claimed to be a unique source of deodorized galactomannan fibre
ASCOP, a brown seaweed extract with a high polyphenol (phlorotanins) content
Extracts of green coffee bean
Pomactiv and Pomelite; bioactive extracts from apple which contain active apple polyphenolic components and apple fibers respectively.

Global obesity crisis

Frutarom sees strong growth potential in weight loss and weight management products. A company statement said: “With 50 per cent of Europeans and 62 per cent of Americans classed as overweight, the industry is waking up to the potential of products for global obesity crisis is expected to continue.”

Meanwhile, the global figure for the number of overweight people will exceed 1.5bn by 2015, warns the World Health Organization (WHO).

Although pharmaceuticals have traditionally been the first choice for overweight consumers, consumers are becoming wary about the possible side effects of drug-based treatments and more are seeking effective natural alternatives, said Frutarom.