Frutarom wins big in weight management
“The company has shown that it is responsive to market needs and dynamics. It has also demonstrated particular insight into customer needs and product demands,” Frost said in awarding Frutarom the 2009 Global Weight Management Ingredients Product Line Strategy Award.
Frost noted that Frutarom had grouped several ingredient together in a Slimming Campaign in 2009 to better structure its weight management offerings.
“It explains to product developers and marketeers the significance of and differences in slimming mechanisms (i.e. reduction of food intake, reduction of food absorption and enhanced metabolism), and the skill of combining ingredients for best effects,” Frost said.
“Frutarom therefore offers manufacturers a diverse and continuously expanding portfolio of slimming ingredients with a strong breath of choice.”
The Slimming Campaign features branded proprietary ingredients such as extracted fenugreek galactomannans (FenuLife), green mate leaf extract (Finomate) and a purslane herb extract (Portusana), as well as green coffee bean extract, apple extracts and brown seaweed extract.
Frost added: “The company’s strong technology base helps it to develop natural products, and all of its production sites incorporate environmentally friendly measures.”
“Frutarom’s slimming ingredients are scientifically supported and have been developed from sources which are traditionally associated with slimming. The company also has a prestigious range of collaborations with research institutes and universities.”
“Frost & Sullivan states that the company is unique both in the breadth of its portfolio, which allows for diverse applications and the development of new markets, and in its ability to offer tailored product solutions.”
