NZ kids warned off energy drinks

By Shane Starling

- Last updated on GMT

Related tags Energy drinks Caffeine

The New Zealand Food Safety Authority (NZFSA) is advising parents that energy drinks and energy shots are not suitable for consumption by children and young teenagers due to caffeine levels.

It found some energy beverages can have 160mgof caffeine or more - twice that of the 80mg of caffeine typically found in a standard cup of coffee.

NZFSA’s report noted no adverse effects for most adults at caffeine levels up to 400mg per day, but said children’s caffeine consumption habits needed to be taken into account.

“The report has not found anything we didn’t already know: children and teenagers get caffeine from tea, kola drinks and coffee, and if they consume too much they could have effects like dizziness, rapid heartbeat, irritability, anxiety, tremors and insomnia,”​ said NZFSA public health principal advisor, Donald Campbell.

“These products are labelled with their caffeine content, and just as you wouldn’t hand a child a double long black, you shouldn’t give them energy shots.”

New Zealand​Ministry of Health healthy eating guidelines stipulate that children should avoid energy drinks and limit intake of kola type soft drinks, and that teenagers consume them, “only once in a while”.

It adds:“Pregnant women should limit their caffeine intake and avoid energy drinks and energy shots. People who are sensitive to caffeine should also avoid energy drinks and energy shots.”

The Australia New Zealand Food Standards Code states energy drinks must carry advisory statement that the products contain caffeine and are not recommended for children, lactating women or individuals sensitive to caffeine. Caffeine levels must also be stated.

Energy shots sold as food supplements must carry the same information.

“NZFSA supports the New Zealand Juice and Beverage Association’s Code of Practice to minimise marketing of these products to children,”​ Dr Campbell said, noting actual energy shot consumption in New Zealand could not be easily derived.

“We had to make some conservative assumptions because many of these caffeine drinks are relatively new on the market and the market is constantly changing.”

NZFSA assistant director of international policy Trish Ranstead said its assessment had been shared with Food Standards Australia New Zealand (FSANZ).

The NZSFA risk assessment can be found here​.

Related topics Regulation & Policy Botanicals Energy

Related news

Show more

Related products

Nootropics Report 2.0: Brain Health Insights

Nootropics Report 2.0: Brain Health Insights

Content provided by dsm-firmenich | 20-Feb-2024 | Insight Guide

The brain health market is constantly growing and evolving, with more consumers looking for innovative ways to support total mind and body wellness.

Full Vegan Protein Ingredients Solution

Full Vegan Protein Ingredients Solution

Content provided by Ingredients4u AG | 24-Jul-2023 | Product Brochure

Plant-based products have always been a hot topic in the market, the plant-based food market was valued at $29.4 billion in 2020.

Robuvit® for Natural Energy and Mitochondrial Support

Robuvit® for Natural Energy and Mitochondrial Support

Content provided by Horphag Research | 01-May-2023 | Clinical Study

Robuvit® French oak extract is a caffeine-free natural energizer that provides support for managing fatigue and improving energy levels. Learn how this...

Related suppliers

Follow us

Products

View more

Webinars