Ocean Spray and Artemis team up for cranberry supplements

Until now Ocean Spray’s main markets for its cranberry extracts have been bars and trail mixes. As promising new research stacks up on a range of potential health benefits, however, it has identified major potential to increase their use in dietary supplements and nutraceuticals. Since this is not an area in which it has great experience and day-to-day market contact, it has teamed up with Artemis International, a supplier of fruit-derived ingredients, fibers, powders and concentrates for supplements, foods and beverages. One of Artemis’ business focuses is on dark pigmented berries that are high in anthocyanins and phenolic compounds. This means it is already working with companies that are interested in health-promoting berry extracts, and has considerable knowledge in this area. “Artemis is already knocking on the doors of those people,” Tom Jones, senior manager business development at Ocean Spray, told NutraIngredients.com at the Vitafoods trade show in Geneva this week, where the partnership was announced. It therefore makes send for Artemis to handle the marketing and sales of Ocean Spray’s cranberry extracts at the same time, and feedback the information it picks up as its representatives have their ears to the ground over global market trends and needs. Ocean Spray will provide the technical support relating to its extracts and will still manufacture them. It will also retain the marketing and sales functions for its cranberry portfolio in its more traditional markets, where it has direct expertise and contacts. Pact over PAC Through the partnership Jones expects to “have dramatic growth [in the nutraceuticals area].” He predicts that, albeit from a slow start, Ocean Spray could double or triple its business here in the next 3 to 6 years. “We also expect to increase market share of a growing category ,” he said. In achieving this it will be extremely helpful finally to have standardisation over the methodology for measuring proanthocyanidins (PACs) across the industry and around the globe, with new BL-DMAC method, published by the USDA-ARS (Journal of the Science of Food and Agriculture, July 2010, Vol. 90, pp. 1473-1478). The preferred method. “As companies adapt to that there will be a level playing field, and it will increase the velocity of cranberries in the marketplace.” The main condition for which cranberry extracts were proposed used to be urinary tract infections (UTIs), he said. Now it is exploding into many other areas, such as cardiovascular health, gastrointestinal health, oral health, cellular protection and anti-viral. Jones said that research in all these areas is emerging, however. Although studies conducted to date point towards very positive results, more research is needed before there are grounds for trying to get health claims. Ocean Spray and Artemis team up for cranberry supplements Ocean Spray’s Ingredients Technology Group has forged a new partnership with Artemis International to help it extend the use of its cranberry extracts in nutraceuticals and gather market intelligence. Until now Ocean Spray’s main markets for its cranberry extracts have been bars and trail mixes. As promising new research stacks up on a range of potential health benefits, however, it has identified major potential to increase their use in dietary supplements and nutraceuticals. Since this is not an area in which it has great experience and day-to-day market contact, it has teamed up with Artemis International, a supplier of fruit-derived ingredients, fibers, powders and concentrates for supplements, foods and beverages. One of Artemis’ business focuses is on dark pigmented berries that are high in anthocyanins and phenolic compounds. This means it is already working with companies that are interested in health-promoting berry extracts, and has considerable knowledge in this area. “Artemis is already knocking on the doors of those people,” Tom Jones, senior manager business development at Ocean Spray, told NutraIngredients.com at the Vitafoods trade show in Geneva this week, where the partnership was announced. It therefore makes send for Artemis to handle the marketing and sales of Ocean Spray’s cranberry extracts at the same time, and feedback the information it picks up as its representatives have their ears to the ground over global market trends and needs. Ocean Spray will provide the technical support relating to its extracts and will still manufacture them. It will also retain the marketing and sales functions for its cranberry portfolio in its more traditional markets, where it has direct expertise and contacts. Pact over PAC Through the partnership Jones expects to “have dramatic growth [in the nutraceuticals area].” He predicts that, albeit from a slow start, Ocean Spray could double or triple its business here in the next 3 to 6 years. “We also expect to increase market share of a growing category ,” he said. In achieving this it will be extremely helpful finally to have standardisation over the methodology for measuring proanthocyanidins (PACs) across the industry and around the globe, with new BL-DMAC method, published by the USDA-ARS (Journal of the Science of Food and Agriculture, July 2010, Vol. 90, pp. 1473-1478). The preferred method. “As companies adapt to that there will be a level playing field, and it will increase the velocity of cranberries in the marketplace.” The main condition for which cranberry extracts were proposed used to be urinary tract infections (UTIs), he said. Now it is exploding into many other areas, such as cardiovascular health, gastrointestinal health, oral health, cellular protection and anti-viral. Jones said that research in all these areas is emerging, however. Although studies conducted to date point towards very positive results, more research is needed before there are grounds for trying to get health claims.

Ocean Spray and Artemis team up for cranberry supplements

Ocean Spray’s Ingredients Technology Group has forged a new partnership with Artemis International to help it extend the use of its cranberry extracts in nutraceuticals and gather market intelligence.

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