Dispatches from Vitafoods Europe 2011
BASF-Cognis acquisition delivering customer benefits
Global nutrition and health communications representative Ulla Spengler told NutraIngredients that the Cognis integration was in full-swing and delivering across-the-board synergies.
“We are gaining the benefit of best practice in both companies,” Spengler said, noting the new unit would keep Cognis marketing concepts like ‘Newtrition’ and that the Cognis network was benefitting from the expanded global reach of BASF.
BASF Human Nutrition will have three focus areas – food, beverages and dietary supplements.
The BASF Vitafoods stand has already included BASF and Cognis brands but the corporate brand name of BASF will apply globally.
Feel good factors
Human Nutrition senior vice president Massimo Armada said: “Our teams are committed to ensuring that all aspects of our service to customers will continue normally while we complete the process. By offering forward-looking concepts and formulations with our newly enlarged portfolio of ingredients, we will deliver solutions to add even more feel-good factors to your products.”
“After the integration, customers will also benefit from complemented and extended value-chains, broadened technology platforms, as well as strengthened market, formulation and application know-how.”
The company featured Tonalin one-shot ampoules, omega-3 (250mg)-vitamin E (12mg) ‘stick packs’ and Vegapure plant sterol mandarine-flavoured sachets at the show.