Nestlé launches coffee machine-style infant products

By Shane Starling

- Last updated on GMT

Related tags Breast milk Milk

Make mine a decaf infantformulacchiato please
Make mine a decaf infantformulacchiato please
Nestlé has launched a range of six baby formulas aimed at infants between the ages of six months and three years’ delivered in a coffee machine format.

In a release Nestlé made it clear it supports breast feeding for the first six months and “thereafter for as long as possible” ​but its “nutrition system for infants and toddlers”​ was there for non-breastfed babies.

The products, called BabyNes, have been launched in Switzerland and backed by an information website the pro-breast milk lobby group, Baby Milk Action (BMA), said contravened the breast milk substitute marketing International Code, even though the Swiss launch meant the EU breast milk marketing directive did not apply.

“Nestlé is claiming in its announcement to respect the World Health Assembly marketing requirements for breast milk substitutes, yet at the very same time violating it by press releasing magazines which go out to the public,”​ said the BMA’s Patti Rundall.

“This is totally against the International Code and resolutions - which covers not only the formula but the feeding equipment too.”

In its release​Nestlé said: The composition of the six consecutive formulas meets the evolving nutritional needs in the first three years of life: four formulas in the first year, and one formula for each of the following two years. The customised composition of these products is tailored to suit the growth pattern in early life and the baby’s changing nutritional needs, while taking into account the steady introduction of solid food into the infant’s diet.”

But NutraIngredients was unable to determine the content of the six formulas at the time of publication.

Each of the dispensing machines sells for 240CHF (€195) with deliveries available in Switzerland within 48 hours.

“The single-serve portions are sealed in capsules, used in the proprietary BabyNes machine, which recognises each capsule and prepares the bottle with precisely the right dosage and temperature, at the push of a button, in less than one minute,”​ Nestlé said.

But Rundall wondered about the delivery mechanism. We are not against any company improving the safety of its products - but it’s not at all clear if this is designed to do that. If there is powder in the capsule then it must be added to water at 70degrees so how can this be done and cooled in one minute?”

Nestlé clarified: "The water filter is built into each capsule, not the machine. There is a direct flow from the capsule into the bottle to ensure optimal hygiene and safety."

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1 comment

'Nestlé launches BabyNes, the first comprehensive electronic & artificial nutrition system for babies, in Switzerland'

Posted by Sassy not stupid,

'Nestlé launches BabyNes, the first comprehensive nutrition system for babies, in Switzerland'

Nestle deserve to have their backsides well and truly whipped just for marketing this naff product with the above headline - just how underhand and insidious can this company get, the very first comprehensive nutrition system for babies is mothers biologically produced human milk - its not rocket science, human milk for human infants - obvious!

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