Consumers willing to pay a premium for tooth-friendly confectionery: Beneo

By Nathan Gray

- Last updated on GMT

Related tags: Blood sugar

Consumers seeking a healthier alternative to sugar-coated chocolate sweets are willing to pay up to a 10 per cent premium for tooth-friendly variations of sweets and confectionery products, if they came to market, according to Beneo

The market research survey from the ingredient manufacturer investigated consumer acceptance of and interest in tooth-friendly coated chocolate sweets by measuring price sensitivity.

Beneo conducted its survey in Germany, the second largest market in the world in respect to new ideas within the category of sugar-coated chocolate sweets, said the supplier.

Surveying women aged 14 and over, it found that participants liked the idea of tooth-friendly chocolate lenses. They also indicated their willingness to buy such a product if it became available in stores. The poll also found that almost 90 per cent of people who regularly eat sugar-coated chocolates and more than one-third of non-users are willing to try the new idea.

Beneo also said the survey results revealed that the consumers would accept a 10 per cent higher price for a tooth-friendly alternative.

The company added that it is confident the positive reaction from consumers will lead to tooth-friendly sugar-coated chocolates being brought to market.

Tooth-friendly ingredients

Beneo claims that its Palatinose ingredient is the only fully digestible dissacharide that is tooth-friendly. It explained that Palatinose, which is derived from sugar beet, releases full carbohydrate energy over a longer period of time with little effect on blood glucose levels.

Niederauer added that “tooth-friendly chocolate cores and coloured coatings are possible without any undesired side effects.”

Related news

Related products

show more

Proven Efficacy of Delphinol® on Bone Health

Proven Efficacy of Delphinol® on Bone Health

Anklam Extrakt GmbH | 21-Oct-2019 | Research Study

Within the course of a preclinical study covering in vitro and in vivo analyses, the effect of a polyphenol-rich maqui berry extract (Delphinol®) on bone...

MenaQ7® Partners Benefit From K2 Outreach

MenaQ7® Partners Benefit From K2 Outreach

NattoPharma USA, Inc. | 22-Apr-2019 | Case Study

MenaQ7® K2 as MK-7 provides health benefits for all ages. That is a fact clinically proven by NattoPharma and communicated to practitioners and consumers...

Swelite™F for injected meat products

Swelite™F for injected meat products

Cosucra Groupe Warcoing SA | 05-Mar-2019 | Data Sheet

SWELITE™ F, pea fibre is an excellent ingredient for meat injection. It provides significant yield increase while maintaining a very good mouthfeel. Compared...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars