IMG enters strategic new phase with new director of business development
By Stephen Daniells
Last updated on
Integrated Marketing Group has entered a ‘new phase of expansion’ with the appointment of industry veteran Peggy Jackson as director of business development.
While consumers are constantly urged to boost their omega-3 intakes, not everyone wants to tuck into a plate of oily fish twice a week to get the benefits.
Manufacturers need to think about the market potential of Millennials (Generation Y), but understanding how they differ from Boomer is key, says a well-known marketing expert.
The convergence of food and supplements combined with other factors such as convenience is driving the move towards simplicity, a trend that is not only here to stay, but also represents 'the future', says Jeff Hilton from the Integrated Marketing Group...