December 14, 2012: EU health claims doomsday? Er, not really…

By Shane Starling in Frankfurt

- Last updated on GMT

Related tags Nutrition Eu

For years, probiotics and other sections of the food industry have supposedly been dreading the implementation of despised EU health claims laws.

 But while certainly draconian, the reality is offering unexpected avenues of opportunity, says healthy and functional food marketing expert, Julian Mellentin, of New Nutrition Business​.

Especially when there are 224 affirmed health claim associations to pick from…

Related news

Show more

Related products

show more

Prebiocran™, the new gut health solution

Prebiocran™, the new gut health solution

Content provided by Diana Food | 24-May-2023 | Research Study

Symrise is launching Prebiocran™, a 100% cranberry extract in powder designed to fit most of dietary supplement applications thanks to a low dosage: only...

Immune support for everyone

Immune support for everyone

Content provided by Kerry | 12-May-2023 | Infographic

Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health.

Related suppliers

Follow us

Products

View more

Webinars