Croatia’s food supplements sector confronts EU membership

By Shane STARLING contact

- Last updated on GMT

Vignjevic: “Yes there may be some consolidation from the west especially as there is this phenomenon where trade moves west to east not the other way.”
Vignjevic: “Yes there may be some consolidation from the west especially as there is this phenomenon where trade moves west to east not the other way.”

Related tags: European union

The EU’s newest and 28th member state – Croatia – will see few immediate changes in its food supplements sector as its laws already mimicked those of the bloc but an analyst says consolidation of the market is likely – especially eastwards.

At about €25m Croatia’s food supplements market is small and dominated by local players like Atlantic Grupa which last year won a €300m grant from the European Bank for Reconstruction and Development (EBRD) to develop sustainability programmes.

Now that EU ascension has occurred, Croatian market expert at Euromonitor International, Sasa Vignjevic, said there may be some consolidation of local companies with the vitamins and mineral supplements market expected to expand 14.1% between 2012 and 2017.

Interest has already being shown by the likes of multinational pharma firm Teva which took control of local pharma-nutra entity Pliva when it bought Barr Pharma in December 2008.

“Yes there may be some consolidation from the west especially as there is this phenomenon where trade moves west to east not the other way,”​ Vignjevic said.

“You cannot sell westwards. So Croatia cannot sell anything to Slovenia, Austria and Germany but they can sell eastwards to Serbia, Bulgaria, Hungary, Macedonia. Which is the same thing all over the Balkans.”

“It is about perceived quality and also you have to have some strength to set foot there – you cannot just do it out of an idea – you need strength to set foot there.”

Of the legal set-up he observed: “For the past four years when Croatia knew that it was going to join the Union it has basically copied the European Union directives and regulations about health claims and permitted ingredients in foods and supplements.”

Related news

Show more

Related products

show more

How to Enter UK’s £690M CBD Market

How to Enter UK’s £690M CBD Market

The Association for the Cannabinoid Industry | 18-Jun-2021 | Technical / White Paper

The UK has the world’s most developed regulatory framework for legal cannabinoids, such as CBD and CBG. With a 2021 market estimated to be worth £690 million...

Divi’s extensive Vitamin D2 and D3 portfolio

Divi’s extensive Vitamin D2 and D3 portfolio

Divis Nutraceuticals | 18-May-2021 | Product Brochure

As an expert in the formulation of fat-soluble vitamins, Divi's offers a large portfolio of vitamins D2 and D3 in the form of spray-dried powders,...

Innovation: L-Vital C®, true liposomal vitamin C

Innovation: L-Vital C®, true liposomal vitamin C

CAPSULARIS | 14-Apr-2021 | Product Brochure

Did you know that the liquid liposomal vitamin is the form of vitamin C that is best utilized by the body? Liposomes need aqueous solutions to live and...

Related suppliers

Follow us

Products

View more

Webinars