Dispatches from the IPA World Congress in Athens, Greece

Game of spoons: France’s 144,000 tonne, €420 million probiotic yoghurt health claim hit

By Shane STARLING contact

- Last updated on GMT

“What we found is that most of the decline is down to the legislation," says Euromonitor.
“What we found is that most of the decline is down to the legislation," says Euromonitor.
France’s formally buoyant multi-billion euro probiotic yoghurt market will shed €420m between now and 2018 directly because of tough EU health claim laws, according to new analysis that isolates ‘the health claims effect’ for the first time.

The Euromonitor International analysis for the first time tries to equalise for other factors such as the economic recession, population growth, shopping habitudes and inflation, to isolate the EU nutrition and health claims regulation (NHCR) effect in spoonable yoghurt in France.

“What we found is that most of the decline is down to the legislation,”​ Hudson told the International Probiotics Association (IPA) World Congress in Athens, Greece, recently.

Barriers to growth

In a separate paper on the findings, Euromononitor futures and insights manager Lee Linthicum highlighted forecast lost growth.

Euromonitor International expects that without the regulatory constraints of NHCR, retail volumes could increase by as much as 6% – or 35,000 tonnes – over the same period,” ​he wrote of France’s spoonable yoghurt market, albeit citing a lower figure.

EuroM-HCcostFrance

He added: It would be a fallacy to attribute the entire retail volume gap purely to NHCR, as other factors including category maturity, consumer preferences and lifestyles, and the impact of increased competition to marketing and retail unit price movements also contribute to the deviation.

“Nevertheless, the French yoghurt industry considers the EU ban on probiotic claims, coupled with a subsequent increase in consumer scepticism of health claims, to be a major barrier to future retail growth.”

Related news

Show more

Related products

show more

How Polyphenols enhance probiotic benefits

How Polyphenols enhance probiotic benefits

BerryPharma® - the Expert in Berry Extracts | 17-Oct-2017 | Research Study

Researchers have recently identified the positive interactions between polyphenols and intestinal bacteria, leading to classification as a prebiotic function....

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars