Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

By Shane Starling from Food Ingredients-Asia in Jakarta

- Last updated on GMT

"The consumers of Indonesia are young, they’re thriving, they’re interested in new great tasting products and at the same time more importantly the nutritional aspects."
"The consumers of Indonesia are young, they’re thriving, they’re interested in new great tasting products and at the same time more importantly the nutritional aspects."

Related tags Nutrition Southeast asia functional beverage beverage

Irish dairy and ingredients group Kerry sees a lot of potential in an Indonesian market where sophisticated nutritionals are gaining ground with a young demographic. It is upping investment in a country with south east Asia’s largest population (250m).

“Indonesia for Kerry provides an exciting time,” ​the company’s Indonesian and Asia Pacific general manger Jake Riddle told us at Food Ingredients-Asia in Jakarta last week.

“A lot of opportunities we see here for the customers and consumers of Indonesia. The consumers of Indonesia are young, they’re thriving, they’re interested in new great tasting products and at the same time more importantly the nutritional aspects.

“So as these people become more aware, they become more connected through social media it is very important that they have access to great tasting products – things that are nutricious…”

Localisation

Riddle said it was important to have a base in Indonesia as the market was too important to run from a base elsewhere like Singapore. In line with that commitment an R&D centre was soon to open in Jakarta.

JakeRiddle

Functional proteins and pre- and probiotics were examples of healthful ingredients finding their way into nutritional products targeting mostly younger consumers.

“It’s in its infancy but I think that as both the regulatory and government bodies of Indonesia realise the need for this over the long term we are getting a lot of engagement from our customers, particularly at this show – what can we do to help them deliver products that would be perceived as nutritious or deliver even more so a claim that will deliver some value to the consumers of Indonesia.” 

Free-to-attend Healthy Ageing Forum: October 28

Insights into Asian and global healthy ageing markets will be discussed and debated in a free online forum hosted by NutraIngredients on October 28.

The discussion with leading experts will explore the actions of the food, drink and supplement brand leaders, the formulations, the science and regulatory environment in an unmissable forum that spans demographics as it does all elements of the healthy foods and supplements sectors.

Sign up here​ .

Related news

Show more

Related products

show more

Expanding Probiotic Possibilities with MuniSpore®

Expanding Probiotic Possibilities with MuniSpore®

Content provided by Deerland Probiotics & Enzymes | 05-Jun-2023 | Product Brochure

The trillions of microorganisms in the human gut do more than aid digestion. Gut microbes also stimulate the immune system to get into gear when needed,...

Prebiocran™, the new gut health solution

Prebiocran™, the new gut health solution

Content provided by Diana Food | 24-May-2023 | Research Study

Symrise is launching Prebiocran™, a 100% cranberry extract in powder designed to fit most of dietary supplement applications thanks to a low dosage: only...

Immune support for everyone

Immune support for everyone

Content provided by Kerry | 12-May-2023 | Infographic

Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health.

Related suppliers

Follow us

Products

View more

Webinars