Special edition: Healthy ageing

Learning from Japan's healthy ageing market

22-Oct-2014 - Last updated on 15-Nov-2022 at 11:53 GMT

From an €80 million market for anti-ageing placenta supplements to the world’s most innovative (and fad-driven) functional foods and drinks market, Japan’s healthy ageing market is unique and instructive.

Ageing and falling population

Healthy ageing dominates HI-Japan

FOSHU reformation, health claims expansion

The world's placenta epicentre

The rise of syndrome X (& actions to combat it)

Related tags Nutrition functional beverage beverage

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