"The EU is the only region in the world where the use of the term ‘probiotic’ is banned.”

Probiotic sector chief: ‘I am ashamed how the EU is dealing with this’

By Shane STARLING contact

- Last updated on GMT

Carine Lambert: "Coke can have [new variant] ‘Coke Life’, but a probiotic can’t even be called a ‘live culture’.”
Carine Lambert: "Coke can have [new variant] ‘Coke Life’, but a probiotic can’t even be called a ‘live culture’.”

Related tags: European union, Eu

The secretary general of a leading probiotic association has launched a stinging attack on the European Union health claims regime she said is discriminatory, confusing and shameful.

“What we are seeing is discrimination against the probiotic industry in comparison with other sectors,” ​said Yoghurt and Live Fermented Milk Association (YLFA) secretary general Carine Lambert referring to the EU probiotic health claim ban in an address to a packed Probiota congress in Amsterdam this week.

“It has created a lack of trust. The consumer is confused. The EU is the only region in the world where the use of the term ‘probiotic’ is banned.”

Lambert highlighted a perceived absurdity when she said, “Coke can have [new variant] ‘Coke Life’, but a probiotic can’t even be called a ‘live culture’. I am ashamed when I tell my friends; ashamed how the EU is dealing with this.”

Asked if the very word, ‘health’ could be banned, Lambert suggested the sector needed to be more provocative - “more demonstrative” - ​ to prevent such developments, however unlikely.

Something out of nothing

She said it was not just image, but sales that had been affected, with the €5bn European sector dropping in value over the past couple of years.

“After 10 years of growth we are now declining. It is really really dramatic.”

She explained  hope lay in having probiotics recognised as generic descriptors under article 1.4 of the EU nutrition and health claims regulation (NHCR).

Lambert agreed with a statement from the audience that there needed to be controls and regulations around claim-making to prevent abuse and falsehoods, but observed, “you need something, not nothing. Not nothing.”

The YLFA recently announced an amalgamation​with the Global Alliance for Probiotics (GAP) and the International Probiotics Association (IPA) to strengthen its voice and better its interactions with regulators.

The sector may be assisted by new gut and immunity guidance a European Food Safety Authority (EFSA) representative at Probiota said was due "very soon."

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1 comment

Why else probiotic sales is on the decline

Posted by C. Hendon, MEd.IB,

The decline in sales is due to more causes than just freedom in labeling. It plays a role that retail prices (in the EU) have gone through the roof as a result of the (initial) increase in demand. This triggers buying from over seas and works against the sector's image. There is also to be taken into consideration, the confusion regarding quality and that the market has been flooded with products containing probiotics while on the other hand, there is the big shift towards the use of prebiotics.

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