'Stay active in old age' - dairy targets the elderly

By Nicholas Robinson contact

- Last updated on GMT

Food firms are 'wishing up' to the cash rich ageing consumer market
Food firms are 'wishing up' to the cash rich ageing consumer market

Related tags: Arla foods ingredients

Arla Foods Ingredients has responded to a rise in elderly consumers in Europe by launching its Nutrilac Ageless whey protein and calcium ingredient, to boost protein content in yogurts and desserts.

Protein content was recently claimed to be the ‘most trusted’ nutrient by consumers taking part in a Mintel survey.

This year, Europe will have twice as many consumers aged between 55–74, than young people aged between 15–24.

Need for tailored products

This highlights the need for more products tailored to the elderly, Kasia Kandulski Lindegaard, marketing and business development manager at Arla Foods Ingredients, says.

Older people were more focused on maintaining good health than the younger generation, which presents an opportunity for dairy firms to develop products that help them live fuller lives, she adds.

Trend

The product taps into the trend by offering an ingredient concept that makes it easy for dairy companies to produce 100% natural whey protein and calcium-rich stirred yogurts, as well as fermented desserts, that will appeal to older consumers, Lindegaard explains.

Older shoppers also spent up to 50% more on food and drink than shoppers aged between 15 and 24, Lindegaard adds.

Related news

Related products

show more

Immune response, Healthy aging and inflammation

Immune response, Healthy aging and inflammation

FITOPLANCTON MARINO | 21-Jul-2020 | Technical / White Paper

Reactive oxygen species (ROS) are produced as a consequence of metabolic processes. When antioxidant capabilities are overwhelmed by the burden of ROS...

Related suppliers

Follow us

Products

View more

Webinars