Expanded Vitafoods gets a content makeover

The 3-day show running May 10-12 and doubling real estate from two to four halls at PalExpo next to Geneva airport, will be organised in four major channels:

• Ingredients & raw materials
• Finished products
• Contract manufacturing & private label
• Services & equipment

Finished Products Europe, which previously had its own sub-identity as a show within a show, will be fully integrated as a component of Vitafoods Europe.

Segmentation for the nutrition nation​

Informa-owned Vitafoods portfolio director Chris Lee said the changes had been driven by attendee input.

“We’ve listened to feedback from our exhibitors and visitors and looked carefully at how we can improve the exhibition for everybody,”​ Lee said.

“As the show grows in size, there is more and more to see every year, and it’s our job as organisers to make sure it remains focused. Segmenting the show into these four key areas means we can develop more targeted content across all of them.”​

“It will also make it easier for visitors to meet the types of exhibitors they want to see, helping them to manage their time better while ensuring exhibitors can generate even more valuable sales leads.”​

“The changes we’re introducing reflect evolving trends within the nutraceuticals industry…”​

The show will continue to feature a conference and debates programme, multiple international pavillions including France, China, the US, South Korea and Brazil, a tasting bar and a New Products Zone.

This year's event saw traffic grow 12.5% to 15,627, with 820 firms exhibiting their ingredients, services or final product innovations.