e-Commerce start-up brings Ayurvedic formulation to an app

By RJ Whitehead

- Last updated on GMT

Photo: iStock
Photo: iStock
SastaSundar.com, a digital healthcare marketplace, has launched a customised supplement that is formulated for a range of conditions based on a consumer’s responses to an app questionnaire. 

The mobile app asks questions on height, weight, age, problem area and family history before devising an personalised, Ayurveda-based supplement.

BL Mittal, SastaSundar’s co-founder, said the DNavita supplement was made using pure ingredients and processed under hygienic conditions.

He said: “We are taking an important step in our quality journey which serves as an assurance of high quality throughout the value chain​. 

We are sure of meeting the growing demand for this high quality product as our stringent systems and processes have resulted in a product that stands out in the market in terms of its quality​.”

Fellow co-founder RK Sharma stressed that DNativa was not a ready-made product. “It will be prepared as per the requirement and convenience of the customer,” he said. 

"In today's mechanical life when we are losing touch with nature, DNativa promises to connect you with nature through natural means​.”

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