Finnish herbal extracts supplier signs Gee Lawson for expansion plans
Eevia sells organic-certified botanical extracts including chaga, pine bark, bilberry anthocyanin and lingonberry proanthocyanidin (PAC).
The Finnish supplier pushes its organic credentials as its competitive edge, as well as its uncultivated, wild-grown sourcing from forests in Finland and Lapland.
Eevia CEO Stein Ulve said it was aligned with London-headquartered Gee Lawson on these values of “transparency, trust and team play” and in their mission to provide high quality Arctic ingredients.
About 99% of all Finnish-Lapland forests are organic certified and the company makes use of regional ‘everyman’s right’ laws to handpick its materials in this way.
Talking with us back in May, Ulve predicted organic supplements would move from niche to “major volumes” over the next five years.
“We think people care about origin and that they can identify the source, that products are natural and that all things they put in their mouth are sustainable, healthy and eco-friendly,” he told us at the time.
“In our case, organic certification gives increased transparency and a trustworthy third-party verification. Organic supplements is still an emerging category, yet being established fast.”
Operating as Fenola Oy since it was founded in 2013, in January this year the company renamed itself Eevia Oy – to convey the meaning ‘new life’ – as part of its plans to commit solely to organic Arctic ingredients.
Gee Lawson was acquired in 2015 by Lehvoss UK, the UK subsidiary of German chemicals company Lehmann & Voss & Co.