Distribution deals make Baltex ‘solid player’ in Norway

By Annie Harrison-Dunn

- Last updated on GMT

'We can now count ourselves as a solid player in the middle layer of the Norwegian companies,' says Baltex CEO.
'We can now count ourselves as a solid player in the middle layer of the Norwegian companies,' says Baltex CEO.

Related tags Sweden

Baltex Health & Beauty Group has won the Nordic distribution rights for Bringwell’s Bio-Life range, which it says makes it a “solid player” Norway.

Headquartered in Stockholm in Sweden, Baltex Health & Beauty Group said the deal added interesting contribution to its business in Sweden and a significant contribution to its Norwegian operations.

In a statement translated from Swedish, Baltex CEO Tomas Färnlöf said: “We can now count ourselves as a solid player in the middle layer of the Norwegian companies.

“In connection with this, we reinforced our Nordic organisation meaning we are now establishing ourselves as a clear Nordic player, you will find several interesting synergies and create a good platform for continued future growth.”

The Bio-Life range from Swedish manufacturer Bringwell includes beetroot powders, chlorella and barley grass as well as more mainstream supplements like magnesium and selenium. 

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