Reformulated FitPro Go! line stands out in RTD protein space with 'fresh milk' claim
By Adi Menayang
Last updated on
California-based ready-to-drink protein brand FitPro Go! is differentiating itself in the crowded space by highlighting its ‘real milk’ content, which means it didn’t come from powder, or a blend of powder and skim.
Taking cues from two of the hottest trends in the nutrition space, Canadian gummy-firm Herbaland recently launched a new line of vegan gummy protein supplements.
Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in the US. When we went to the streets and asked a few gym-goers what they buy, to no surprise, it was all protein.
Commercial quantities of highly functional, neutral-tasting chickpea protein concentrates and a high-protein chickpea ‘flour’ will be available by the end of the year, says Richmond-based Nutriati, which has just closed an $8m financing round to help...