FrieslandCampina capitalises on protein water growth with ‘ultra-clean’ whey protein isolate
The new Nutri Whey Isolate - made from neutral tasting Gouda cheese whey – is claimed to offer a pure, clean-tasting, nutritional protein appropriate for use in drinks, medical nutrition, cold brew coffee, ice cream, dairy desserts, ketogenic products and more.
Diderik Moerdijk, marketing segment manager for the dairy protein specialist’s performance nutrition division, said this isolate will appeal to the growing number of mainstream consumers who desire natural and convenient products.
“The market conditions are ripe for the introduction of Nutri Whey Isolate,” he said.
“Growth prospects for the performance and health nutrition sector are huge, and one of the trends shaping this space is ‘mainstreaming’, as an increasingly large cross-section of the population seeks out products that support their active and healthy lifestyle aspirations.
“These consumers want products that are natural, nutrient-rich and efficacious, but also have high demands around taste and convenience. With its low carb, pure protein, neutral taste, clean and label-friendly credentials, Nutri Whey Isolate is ideally placed to meet this demand.”
Global Protein Water market
According to global market research, the protein water market is anticipated for healthy growth well into the next decade (Protein Water Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025).
The research report states: “The global protein water market is expected to be fuelled largely by increasing demand from the health conscious consumers. Due to an extensive advertisement, protein water has reached a much larger audience and therefore have a high preference among the vendors across the globe.”