LISTEN NOW: HiE Special featuring probiotics and protein in sports nutrition, consumer ethics and wider food trends - The Nutra News Review

By Nathan Gray, Will Chu and Nikki Cutler

- Last updated on GMT

It's not easy to keep up with the fast pace of the news, but the weekly Nutra News Review is your best shot. Our editors run down their weekly news highlights - giving you the inside track on the top news and analysis from the last seven days. This week the team were attending Health Ingredients Europe (HiE) in Frankfurt. Here are just some of the highlights of the three-day event:

1.       Sports nutrition and…

The ongoing innovation in sports nutrition ascends to another level as HiE showcased the potential of insect protein as an exercise and sports nutrition supplement.

Initial reactions appeared promising with manufacturers considering this protein source as a viable ingredient in the future recognising its high protein, unsaturated fatty acid and micronutrient content.

As manufacturers look to approaches like insect powder to overcome consumer reservations, the next step now looks to its applications in food, especially important in athletes and other specialised audiences.

Probiotic use in sports nutrition also resonated well with attendees with gut health and sporting performance strongly linked.  

The development of probiotics for sports is still developing but is increasingly gaining a band of supporters including Mark Gilbert, vice-chair for European Specialist Sports Nutrition Alliance (ESSNA),

His presentation at HiE, highlighted probiotic use in relation to enhancing sporting performance was in its 'early days,’ but growing interest meant its adoption was just a matter of time.

2.       Regulation and innovation

The question of whether EU food legislation was hindering innovation was a subject of impact at HiE with questions raised as to its influence on future R&D spending.

As main speaker Claudia Mucciardi, Vice-Chair of European Specialist Sports Nutrition Alliance (ESSNA), pointed to new Novel Foods regulations, that could well benefit innovation, cutting down on red tape that stifles and losses that crucial momentum.

Regulatory harmonisation is also a particular hurdle, particularly between EU countries as a stumbling block to innovation. 

Mucciardi pointed out that newer and innovative ingredients have different levels of acceptability across the EU so one ingredient considered acceptable in one country may have the opposite reaction in another.

3.       Consumer emphasis on ethics

The Industry Insights Theatre at HiE was the main focus for NutraIngredients’ Innovations and Trends Editor Nikki Cutler.

Here, the subject was new consumer trends and how brands could get ahead with their packaging and marketing techniques over the next few years.

Presentations by Innova Market Insights and Informa Health and Nutrition added to notion that consumers were losing interest in big brands and favouring small companies with ethical background stories.

Research from both the companies concluded that brands should make it easy for their consumers to find out where all their ingredients have come from, how they’ve been sourced, where they’ve been processed and stored.

Related news

Related products

show more

Indena’s approach in supporting sport nutrition

Indena’s approach in supporting sport nutrition

Indena: the botanical ingredient of Health Food industry | 22-Nov-2018 | Technical / White Paper

Edible plants confirm to be a paramount source of precious substances able to help in maintaining the overall wellbeing and complement the nutrition of...

Launching a unique cocoa extract processed sustainably

Launching a unique cocoa extract processed sustainably

Robertet Health & Beauty | 21-Nov-2018 | Technical / White Paper

A sweet treat and the ultimate symbol of delicacy, a mystical medicinal ingredient, an invigorating bitter beverage or even the food of the gods, cocoa...

Faster, Higher and Stronger for Longer

Faster, Higher and Stronger for Longer

Gelita AG | 02-Nov-2018 | Application Note

Bioactive Collagen Peptides® are expanding more and more into active nutrition, where they can play a unique role in helping athletes and active people...

Robuvit® Shown to Improve Recovery from The Flu

Robuvit® Shown to Improve Recovery from The Flu

Horphag Research (USA) Inc. | 29-Oct-2018 | Research Study

Research shows Robuvit® French oak extract can help support recovery from influenza and boost the body’s defenses after the immune system is weakened from...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars