Put a pin in it: The chart topping health tips shared on social media

By Nikki Cutler contact

- Last updated on GMT

istock | millennials
istock | millennials
“Self care” is the big theme in health and wellness for 2019, according to the global idea-sharing app Pinterest, with eating trends that show scientific research is capturing the interest of the masses.

The social media site used by hundreds of millions of inspiration-hungry shoppers has revealed an end of year report on the favoured fashions of 2018.

It reveals that searches for ‘self care’ have increased 140%, complimented by a 475% increase in searches for ‘nutrition plans’ - providing just a glimpse at how enticing online health tips have become.

Respect Your Elders

The popularity of elderberries is on the rise thanks to their healthy and anti-inflammatory effects, with searches for elderberry recipes increasing by a whopping 685%.

This berry is one of the most widely used medicinal plants in the world thanks to their particularly rich flavonoid and anthocyanin content which are said to help fight the common cold, as well as bladder infections, allergies and digestive health issues.

This humble berry has even been linked​ with neuronal and cognitive functions and a Norwegian study​ has also found the polyphenolic extracts may also help with blood glucose management.

The Mighty Mushroom

Nutrient-packed mushrooms are springing up everywhere from coffee drinks to chocolate bars and Pinterest searches for mushroom recipes are up 64%.

Mushrooms are widely acknowledged to contain numerous bioactive compounds that have positive health effects on the body, including immuno-modulating, anti-tumour, hypocholesteral and anti-bacterial properties, as well as cardiovascular health benefits.

Investigations​ have found that eating mushrooms may even help to delay or prevent the onset of neurological conditions like depression.

Inspired Infusions

Searches for 'ginger water' have come pouring in, with a 233% increase, as shoppers look to benefit from the digestive and anti-inflammatory benefits of the root.

A study in China​ has found that daily consumption of ginger could reduce the risk of many chronic conditions, including high blood pressure and coronary heart disease.

The growing interest in ginger could also be partly due to the consumer trend towards food and drink that helps fight the signs of ageing, as reported by Mintel​ just a few weeks ago. The report states that foods, such as ginger, that promote a healthy brain function are likely to gain more interest going forward into 2019.

Getting very sleepy...hopefully

Searches for sleep optimisation have increased by 116% as people search for the best techniques for getting as superb sleep. Pinterest searches suggest the number of people keeping sleep logs is on the rise as consumers become ultra-aware of how important their sleep is to their health. 

This search trend is in-line with a findings from Mintel ​ showing that consumers want food and rink that can improve their holistic health, including their ability to relax, unwind and sleep, when appropriate.

This trend for sleep logs also links well with our recent report​ outlining the view that sleep patterns should be brought into weight loss plans in order to help people eat at the optimum times according to their circadian clocks.

Related news

Related products

show more

Whitepaper: Optimizing immunity with vitamin D

Whitepaper: Optimizing immunity with vitamin D

DSM Nutritional Products | 16-Jun-2022 | Technical / White Paper

With vitamin D science evolving rapidly since the COVID-19 pandemic, our new whitepaper breaks down the latest research on the role of vitamin D in supporting...

Botanicals you can rely on, from ADM

Botanicals you can rely on, from ADM

ADM | 02-Jun-2022 | Product Brochure

Today more than ever, consumers are striving to support their overall well-being in a convenient way, with foods, beverages and dietary supplements that...

Robertet Nutricosmetic’s offer driven by science

Robertet Nutricosmetic’s offer driven by science

ROBERTET - Food and Nutra | 09-May-2022 | Technical / White Paper

Deep research is the backbone of our portfolio. For 20 years, Robertet has been working on the development of its nutricosmetic range with its dedicated...

Related suppliers

Follow us


View more