News, Analysis & Insights on Nutrition, Supplements, and Health
While growth in turmeric and curcumin supplements may slow after years of meteoric increases, increased interest from functional food and beverage formulators will maintain high demand for the ingredient, says Naturex as it launches Turmipure Gold.
A curcumin ingredient offered by a new supplier is banking on a proprietary nanotechnology delivery system to boost its bioavailability and to set it apart from other similar ingredients on the market.
Standardization in herbal products will boost consumer acceptance and market uptake, says Sabinsa president Shaheen Majeed, using the company’s Shagandha ashwaganda ingredient as an example.