Anlit reveals 'all encompassing' probiotic and cranberry chew for women

By Nikki Cutler contact

- Last updated on GMT

Feminine Probiotics
Feminine Probiotics
Israeli supplement developer Anlit, has created a women's health probiotic chew containing six strains of live bacteria plus cranberry extract to support genitourinary tract health.

Joining Anlit’s new line of chews for women’s health, this 'all-encompassing' formula is delivered in a vanilla and cranberry flavoured chew developed using technology called 'LLP, Long-Life Probiotic' which enables the incorporation of live bacteria in flavorful chewy formats whilst ensuring high stability.

Claiming to help maintain a balanced pH level and prevent personal discomfort, the chews contain Lactobacillus acidophilus, Lactobacillus rhamnosus GG, Bifidobacterium lactis, Lactobacillus plantarum, Lactobacillus paracasei​ and Bifidobacterium longum​. 

The chews are also vegetarian, GMO-free, nut-free, gluten-free, and certified kosher and halal.

Women's health a hot topic

This innovation comes after Lumina Intelligence revealed​ that probiotics targeted towards women are gaining traction within the industry and have increasing engagement with shoppers.

Speaking to NutraIngredients earlier this year, Ewa Hudson, head of market insights at Lumina, said women's health is a rapidly growing and evolving category in the probiotic market, and is witnessing ever-increasing levels of industry and consumer engagement.

"Probiotics for women is a fast growing niche, increasingly engaging women across online retail channels and on social sites,"​ said Hudson.

"Post-purchase product review scores are relatively high, making probiotics for women a promising niche from the marketers’ perspective. Interest in probiotic cosmetics, typically targeting women, is also on the rise."

According to Lumina data looking at 20 countries, Sweden has the most products specifically targeted towards women and women's health issues, with around 25% of all probiotic products analysed by Lumina targeting specifically towards women.

Lumina data from 2017 and 2018 also shows a significant increase in engagement over women's health in the probiotic space, with online reviews of products specifically targeted towards women increasing by an average of 51% in 19 out the 20 countries measured. 

When it comes to social media, women's health also comes out top, says Hudson, with products specifically targeting women gaining significantly more 'likes' on Facebook than those targeting other areas like general health, men's health or kids health.

Related news

Related products

show more

Health, Wellness and Innovation made easy

Health, Wellness and Innovation made easy

Univar Solutions | 16-May-2022 | Product Brochure

Tata Fossence®, a short chain FOS, is a potent prebiotic and dietary fibre derived from fermented cane sugar that selectively enhances the beneficial microbiota...

Robertet Nutricosmetic’s offer driven by science

Robertet Nutricosmetic’s offer driven by science

ROBERTET - Food and Nutra | 09-May-2022 | Technical / White Paper

Deep research is the backbone of our portfolio. For 20 years, Robertet has been working on the development of its nutricosmetic range with its dedicated...

Clinically supported probiotics and postbiotics.

Clinically supported probiotics and postbiotics.

ADM | 26-Apr-2022 | Product Presentation

Today’s consumers know the importance of metabolic health and the role that the gut microbiome plays within it. After extensive research, ADM has selected...

Trending solutions for immunity beverages

Trending solutions for immunity beverages

Prinova Europe Limited | 12-Apr-2022 | Technical / White Paper

One of the effects of COVID-19 has been to increase consumer interest in beverages with functional benefits, particularly for immune health.

Related suppliers

Follow us


View more