Joining Anlit’s new line of chews for women’s health, this 'all-encompassing' formula is delivered in a vanilla and cranberry flavoured chew developed using technology called 'LLP, Long-Life Probiotic' which enables the incorporation of live bacteria in flavorful chewy formats whilst ensuring high stability.
Claiming to help maintain a balanced pH level and prevent personal discomfort, the chews contain Lactobacillus acidophilus, Lactobacillus rhamnosus GG, Bifidobacterium lactis, Lactobacillus plantarum, Lactobacillus paracasei and Bifidobacterium longum.
The chews are also vegetarian, GMO-free, nut-free, gluten-free, and certified kosher and halal.
Women's health a hot topic
This innovation comes after Lumina Intelligence revealed that probiotics targeted towards women are gaining traction within the industry and have increasing engagement with shoppers.
Speaking to NutraIngredients earlier this year, Ewa Hudson, head of market insights at Lumina, said women's health is a rapidly growing and evolving category in the probiotic market, and is witnessing ever-increasing levels of industry and consumer engagement.
"Probiotics for women is a fast growing niche, increasingly engaging women across online retail channels and on social sites," said Hudson.
"Post-purchase product review scores are relatively high, making probiotics for women a promising niche from the marketers’ perspective. Interest in probiotic cosmetics, typically targeting women, is also on the rise."
According to Lumina data looking at 20 countries, Sweden has the most products specifically targeted towards women and women's health issues, with around 25% of all probiotic products analysed by Lumina targeting specifically towards women.
Lumina data from 2017 and 2018 also shows a significant increase in engagement over women's health in the probiotic space, with online reviews of products specifically targeted towards women increasing by an average of 51% in 19 out the 20 countries measured.
When it comes to social media, women's health also comes out top, says Hudson, with products specifically targeting women gaining significantly more 'likes' on Facebook than those targeting other areas like general health, men's health or kids health.