What’s on your agenda? Define your probiotic plan for Vitafoods 2019

By Nathan Gray contact

- Last updated on GMT

© iStock  frentusha
© iStock frentusha
With Europe’s biggest nutraceutical event less than a month away, the NutraIngredients team takes a look at how Vitafoods Europe will be tackling one of the one of the hottest trends and fastest-growing market segments in the industry.

Ever-increasing consumer awareness regarding the potential health benefits of probiotics has led to a meteoric market growth in recent years – and with the global probiotic industry expected to reach a value of €53 billion by 2023, there is no better time to be rising the wave.

Once again returning to the Vitafoods show floor, the probiotics resource centre, organised in association with the International Probiotics Association (IPA) and sponsored by Nutrasource, will provide a dedicated knowledge hub that enables visitors to engage fully with the sector and understand everything there is to know about probiotics in one place.

Explore and discuss the key issues affecting Europe's probiotics market; discover the latest innovation and cutting-edge probiotic technology; be the first to learn about novel applications; get inspiration for new product development; access the latest probiotics research, consumer insight and market trends; and connect with the companies that are driving the industry in 2019.

Meanwhile, the probiotic theatre will provide presentations and debates on hot industry topics that matter to business and consumers.

Education

Two full days of talks at the probiotics 3 theatre will help you delve into the latest and upcoming trends from experts.

Day one (Tuesday 7th​ May) kicks off with Iris Hardewig of analyze & realize​ breaking down myths and discussing innovation in probiotics, before Dr Gregory Leyer of UAS Labs​ presents clinical data on BNR17, a clinically supported weight management probiotic.

Following, Billy Tsai of Synbio Tech ​will present data on TWK10, the world’s first ergogenic probiotics for building muscle mass, and Chyn Boon Wong from Morinaga Milk​ will discuss the rationale behind the use of Human-Residential Bifidobacteria (HRB) for human supplementation

Elodie Aragon of Lallemand Health Solutions​ will then present on ComboCap’Biotics: an innovative new probiotics category using dual chamber capsule technology, while Joshua Baisley of Nutrasoure​ will present on how to access the lucrative North American market by streamlining probiotic development and Dr Kersti Ehrlich-Peets of BioCC​ will present on the antioxidative and hypocholesterolemic properties and mechanisms of action of probiotic Lactobacillus plantarum INDUCIA.

Day two commences with Hannah Lester from Pen & Tec Consulting​ discussing innovation versus regulation in probiotics – asking whether the current regulatory landscape is hindering innovation and whether legal loopholes are actually good for the industry or consumer.

After, Irini Lazou Ahrén of Probi ​will present new data linking probiotics to bone health before Eileen O’Shea at Kerry​ looks to identify the global whitespace for probiotic foods and beverages. Later in the afternoon Jessica Philipp of Sirio​ will present on Ayanda’s advanced softgel technology which marries the advantages of probiotics and omega-3 in one capsule, before Chr Hansen​ take the stage.

Alwine Kardinaal of NIZO​ closes the stage with a presentation looking at clinical studies that support claims in immune response.

Related topics: Markets and Trends

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