NEWS IN BRIEF

Firm launches glitter-infused multivitamin to add ‘poop-time pizzazz’

By Will Chu

- Last updated on GMT

©WeAreFeel
©WeAreFeel
A supplement subscription firm is making available the first ever multivitamin to contain edible glitter designed to “add some pizzazz into poop-time.”
Multivitamin glitter 2
©WeAreFeel

The limited-edition supplement, created and distributed by UK-based WeAreFeel​, not only contains glitter made from natural acacia gum (arabic gum) but also 18 key vitamins and minerals.

WeAreFeel strives to be a fun innovative brand, with health and wellness at the forefront of what we do,” ​said Boris Hodakel, founder of WeAreFeel.

“After we discovered a safe edible formula for glitter we couldn’t wait to apply it to our multivitamins!

‘A glittery toilet’

Being healthy and getting all the nutrients you need shouldn’t be dull and boring, hopefully the prospect of having a glittery toilet will encourage more people to get their daily dose of nutrients!,” ​he adds.

The product follows hot on the heels of the French firm Lutin Malin, which made available dietary supplements​ that claim to make flatulence “smell like roses”.

The Paris-based firm behind the pills use charcoal, fenouil, lithothaminne, propolis and dried myrtille in its products to make gaseous emissions smell like either roses, lily, chocolate or violet.

Glitter multivitamins

Multivitamin glitter 3
©WeAreFeel

Along with the multivitamin’s use of Arabica gum, the non-toxic glitter combines vitamin A, D3 and folic acid as well as minerals such as magnesium, zinc and iron amongst others. The multivitamins also contain no GMO, anti-adherents, lactose or gluten.

According to the firm’s website, the aim of the multivitamin is to provide the consumer with not only the exact Recommended Dietary Allowances (RDA) of 18 key vitamins and minerals, but also a “mini poop-party.”

“Extensive testing has proven that the glitter is not absorbed by the body, so that toilet-time can really shine,”​ the firm adds.

Available in 30 capsules (30 servings), the multivitamin Glitter boxes are available on a first-come-first-served basis with only 50 available priced at €13.00.

Related news

Related products

show more

HRB probiotics: The gift of life for infant health

HRB probiotics: The gift of life for infant health

Morinaga Milk Industry Co., Ltd. | 29-Jun-2020 | Technical / White Paper

Bifidobacteria are among the first colonizers of human gut, and certain species are recognised as Human-Residential Bifidobacteria (HRB) - the natural...

Reverse immune ageing with HRB probiotics formula

Reverse immune ageing with HRB probiotics formula

Morinaga Milk Industry Co., Ltd. | 29-Jun-2020 | Application Note

As the pace of population ageing around the world is rising dramatically, more people want to age healthily. Increasingly, consumer are on the search for...

Related suppliers

Follow us

Products

View more

Webinars