Companies across categories double down on keto
Industry market analysts at Technavio estimate that the global keto diet market will grow 4.27% this year in part thanks to the increasing availability of the diet-friendly products across distribution formats – a prediction supported by wide variety of products making keto claims showcased at Expo East, including a new Organic Keto-Cauliflower Hummus from Lilly’s Foods, powdered mocha ketogenic creamer from Know Brainer Foods that touts 100g of collagen protein, Keto and Co’s Keto Fudge Brownie baking mix that claims to have 94% less sugar than leading brands, and a trio of keto-friendly protein bars from Keto Krisp creators Jason Dorfman and Adam Bremen.
