To meet the demands of consumers seeking pure protein powder, Lactalis said they have a solution that they’ve been perfecting for the last 20 years.
Victoire Visseaux, B2B sales & marketing manager at Lactalis, stopped by the NutraIngredients-USA booth at SupplySide West to talk with Danielle Masterson about their protein brand Pronativ.
Getting straight to the protein
Visseaux explained that by using a cold filtration, experts have been able to get straight to the whey protein naturally present in milk, preserving its nutritional value and making it more bioavailable.
“It’s a very different kind of protein, it’s coming from one single protein being the milk. We start with the milk and we apply very gentle processing steps. Thanks to this very nutrient-dense protein, we develop different formats to help our customers bring new innovation for their consumers.”
Pronativ brand protein is not a byproduct of any other food products, it skips heavy processing steps and heat treatments, has no added ingredients, and gently removes the carbs, lactose and fat naturally present in milk.
Pronativ debuted three products at SupplySide West: Protein Energizer, a Caffeine + Pronativ beverage for that extra boost; On-The-Go-Protein, a pocket size pouch, filled with Pronativ + naturally occurring antioxidants and minerals; and a pineapple and coconut protein shake made with Pronativ and real fruit.