VITESSENCE Pulse 1803 protein enables food and beverage manufacturers across EMEA to meet increasing consumer demand for protein-rich products, in a broad-range of on-trend categories.
Derived from peas, the new protein isolate contains a minimum of 80% protein, supporting manufacturers in making front-of-pack claims such as ‘high-in-protein’ across a variety of applications, including dairy-alternative products, nutrition and sports bars, powdered and ready-to-drink beverages, snacks, baking mixes and better-for-you baked goods.
Severine Bensa, regional growth platform leader, marketing, at Ingredion EMEA, said, “The interest in plant-based products and ingredients continues to dominate food and beverage trends. Interest is influenced mainly by the rising number of consumers willing to stop or significantly reduce meat consumption for many reasons including general health concerns, like with the flexitarian or vegan diets. With shoppers looking to supplement a healthy lifestyle with high-protein foods from non-animal sources, manufacturers are looking to boost the nutritional profile of snacks and on-the-go foods and drinks with plant-derived sources of protein.
“With a higher protein content than protein concentrates, VITESSENCE Pulse 1803 protein enables manufacturers to develop a variety of products with consumer-preferred sensory qualities and high protein on-pack claims. It also supports manufacturers looking to make ‘vegetarian’ and ‘vegan’ claims and is naturally gluten-free.”
The company said the flavor profile of the product is low in raw and green notes, and is also highly soluble with good emulsification, water-binding and gelification properties, helping to deliver good mouthfeel in liquid/beverage applications.
“The launch of VITESSENCE Pulse 1803 protein underlines our commitment to accelerating plant-based protein production globally,” Bensa said.
“This means manufacturers now have access to a high-functioning, plant-based protein with a safe and reliable supply, enabling them to create high-protein products that meet and exceed customer expectations.”