Each bottle of Yakult Light now accounts for 15% of the recommended daily intake of vitamin D and vitamin E. Vitamin D supports the maintenance of normal bones and muscle function and vitamin E contributes to the protection of cells from oxidative stress.
Daisy Whitfield-Davis, PR manager at Yakult, said, “Consumers are living much busier lives and they are more educated than ever about the products they consume.
“We have built a loyal customer base in the UK in the past 24 years and feel now is the perfect time to enhance our Yakult Light product, both for existing customers, and to encourage new customers to try Yakult.”
Yakult products are consumed by more than 40m people daily in 40 countries worldwide. In the UK and Ireland, Yakult is available in two varieties; Yakult Original and Yakult Light, now enriched with vitamin D & E. Both varieties contain the bacteria L casei Shirota, which is scientifically proven to reach the gut alive.
New Yakult Light is rolling out to supermarkets and stores across the UK.