According to Innova Market Insights, in 2020, 9.4% of all UK product launches contained a “Source of/High in protein” claim: in sectors like cereals and snacking, the proportion was much higher at 28.5%, and 12.6% respectively.
In response, ingredient producer Ulrick & Short has launched a new protein to its ingredient range aimed not just at fortification but also helping to provide complete amino acid profiles in foods.
When used in conjunction with pea protein, the new ingredient, complex 24, provides a complete amino acid profile in finished products – even in plant-based applications.
What further distinguishes complex 24 from other functional proteins is it has a neutral flavor profile, meaning it has a minimal impact on the taste of finished products. complex 24 is suitable for a range of applications, including hot process beverages (both dairy & plant-based), protein bars and meat substitutes.
The company said complex 24 allows manufacturers to make “Source of/High in protein” claims on products, as well as being clean label, plant-based, gluten and allergen-free, and non-GMO.
Ulrick & Short R&D manager, Danni Schroeter, said, “A few years ago, product protein claims were confined to specialist sectors like sports nutrition. However, as the consumer appeal of high protein products has grown, NPD in more “conventional” sectors has grown in tandem.
“There has also been a shift in consumer expectation. Consumers now demand healthier and more nutritionally beneficial products but no longer accept a compromise on flavour or quality of the finished product. complex 24 is a way for manufacturers to provide a complete amino acid profile in their products, even if it is plant-based. This, combined with low flavour properties of complex 24 distinguishes this from other proteins on the market.”