The service, called Good For You, uses nutrition guidelines to identify items such as vegetables, fruits, whole grains and lean proteins, as well as those low in added sugar and saturated fat.
This gives customers the chance to make informed choices about what they buy and, in turn, live healthier lifestyles.
Developed using Artificial Intelligence (AI) technology from Spoon Guru, the products have been categorised by nutritionists according to government guidelines.
The combination of nutritional skill and AI aims to provide people with the opportunity to make purchasing decisions using both human insight and data.
Retailers currently utilising the platform to help their customers and meet demand include Tesco in the UK, Albert Heijn in the Netherlands, and Woolworths in Australia and New Zealand.
Personalised product discovery
Markus Stripf, Co-Founder of Spoon Guru, said: “We are delighted to partner with Schnucks to build its health and wellness offering with our nutrition expertise and scientific rigour.
“A growing number of retailers are offering customers a personalised product discovery experience which rewards shoppers for making healthy choices.
“Retailers that fail to keep pace with this trend, and the role of technology in enabling it, will lag behind competitors in the race to win and retain customer loyalty.”
The partnership will see Spoon Guru producing criteria to help Schnucks qualifying its Good For You items led by the 2020 Dietary Guidelines for Americans, the US Department of Agriculture, the US Food and Drug Administration and the American Heart Association.
The AI nutrition technology company will also defend the Good For You range, becoming a third-party taking responsibility for the list. It will also help market the product, enabling customers to make healthy choices more quickly and easily.
The Good For You list, which is the first of many launches Spoon Guru is planning in the health and wellness space this year, will be updated on a monthly basis to include any changes in ingredients and any new health guidelines that are introduced.
Healthier consumer choice
Joy Petty, Schnucks’ Senior Director of Retail and Brand Marketing, added: “Schnucks is committed to promoting healthier choices for its customers.
“This is why we chose to partner with Spoon Guru and harness its unique, cutting-edge technology, built on six years of machine learning algorithms, which provides invaluable data to retailers to help influence consumer shopping habits.
“There is a common perception that healthy eating is expensive - we are confident that by highlighting the broad range of healthy products out there, Good For You will change this.”
The platform is free for all Schnucks Rewards members, and those who opt into the programme will have the chance to win Schnucks Rewards Points, as well as gaining access to a fitness library and wellness advice through the Schnucks Rewards app.