Vitafoods: Winning weight loss product with a difference

By Liza Laws

- Last updated on GMT

© Getty Images
© Getty Images

Related tags Editor's spotlight Weight loss Dietary supplement Obesity

Nutraingredients award-winning product LipiGO is only starting to bounce onto the weight loss scene but it hopes to bring a difference to market already “saturated with products.”

The team has been onsite at Vitafoods, Geneva, explaining to hundreds of visitors how their postbiotic works with those looking to maintain their ideal body weight long-term.

It has been clinically proven to increase the elimination of saturated fats with every meal by 42% and does so without compromising nutritional intake and without having to start a strict low-fat diet.

Those behind the product say that in 12 weeks, those who take it can see weight loss of 2 kgs without making any lifestyle changes but 5 kg while dieting. Desired weight can be maintained for over a year.

Miquel Bonachera Executive Director, at AB-BIOTICS said: “Weight loss can be very challenging and dedicated. More than 70% of patients that reach their ideal weight with strict dieting regain the original weight in less than a year, causing frustration and negatively impacting their quality of life.

LipiGO partners with everyone looking to reduce their weight and maintain it on the long term, without struggle and sacrifice​.

The company says the postbiotic will also benefit greatly those individuals at risk of developing hyperlipidaemia, those that struggle to follow a healthy diet, and love slow food high in fats.

Miquel said that in 2016, more than 1.9 billion adults aged 18 years and older were overweight. Of these, over 650 million adults were obese.

Miquel added: “The weight management market is saturated with products, workouts and diet plans that promise extreme weight loss in short periods of time. However, most of these carry unwanted side effects and are not a sustainable solution on the long term​.”

LipiGO meets a crucial consumer demand, he adds, a product that will support weight loss, and most importantly, will help maintain the ideal weight as long as needed, with no adverse effects.

Explaining more about the product, Miquel says: “LipiGO is a postbiotic. Its two main ingredients are two polysaccharides found in the yeast cell wall.

“The two components found in LipiGO have been studied in detail for their abilities to specifically bind to saturated fats only, without compromising nutritional intake​.”

The company was recently presented with a prestigious Nutraingredient Award​ at an online ceremony.

Miquel added: “Years of work have gone into this product and the whole team were absolutely delighted to win the Nutraingredients Award as it is such recognition of our hard work.

“We were all absolutely delighted​.”

Negotiations are in the final stages with at least 20 companies across 10 markets and it won’t be long before it hits the shelves.

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