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MD Logic expands partnership with health influencer

By Hank Schultz

- Last updated on GMT

©Getty Images - Kathryn Ziegler
©Getty Images - Kathryn Ziegler

Related tags magnesium supplements Social media

A Florida-based supplement company has expanded its partnership with a prominent health influencer with the launch of a new magnesium product.

The latest product is called Magnesium 8 (Broad Spectrum Complex) and is marketed under the Avalon X brand, which was founded by social media health influencer Melanie Avalon.

Avalon, a blogger and podcaster, was at one time an actress doing small parts on TV programs. She leveraged her experiences in trying to maintain the svelte physique called for in television work into a thriving online presence in the nutrition influencer world.  The tagline for her website — “paleo - intermittent fasting - wine” — appears to hit all of the latest hot buttons.

The new product is billed as containing eight different forms of magnesium providing an overall 500 mg dose.

“Magnesium is involved in over 300 enzymatic processes in the body,”​ Avalon said. “With MD Logic, we could create a powerful magnesium supplement that could meet my uncompromising standards.”

“Our partnership with Melanie continues to inspire the creation of remarkable products to her amazing fans, as well as the existing MD Logic community,” ​said MD Logic COO and Cofounder Scott Emmens.

The new product comes on the heels of  of Serrapeptase 125, which was the launch product for the MD Logic/Avalon X partnership.  That product is based on a specific enzyme secreted by a bacteria species first isolated from a silkworm.

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